September 26th, 2009
While in Cozumel Mexico on vacation I was out for a morning run on the gorgeous beach and off in the horizon I saw a lone figure bending down picking something up and tossing it into the ocean. As I approached I saw an older gentlemen picking up starfish that had been swept in from the tide, and tossing them back into the ocean. I stopped and asked the gentlemen what he was doing. He looked up squinting and said, “throwing the starfish back into the water so they wont die on the beach”. I thought of all the beaches in all the world and how this man could make a difference. As I expressed this thought to him all the while he was bending down picking up a starfish and tossing it back into the ocean. He then looked at me and said simply,”I made a difference to that one”.
We make our differences one small gain at a time. Never really little because one small positive affect on your social or economic environment built upon by you yourself over a period of time is unmeasurable. Bend down pick up that starfish and make your first contribution to another.
-Joe Mottola
Tags: giving back to the world, making a difference, personal improvements, Sales
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September 26th, 2009
Using baseball as an analogy, I want to convey to you the necessity of taking care of the little things to achieve greatness. In baseball if your batting a .258 batting average your in the minors traveling on a grey hound bus, sleeping at motel 6, and playing in front of hundreds of people. If your batting is .298 your a multi-millionaire flying on a private team jet and playing in front of millions of people in what baseball players call “THE SHOW”. The difference between greatness and mediocrity is only a difference of four hundreds of a percent in your batting average. It is the little things that we take care of as they say crossing the T’s and dotting the I’s. The sayings that we have heard over the years which seem corner today, in actuality they are a truism. Therefore I say to you it is in asking for the sale one more time. It is in listening for the buying signals of your customer. It is earning their trust with honest information of your product or service to meet the needs of your perspective customer or client. It is in our daily practices of giving a little more dedication to the company and your clients needs to achieve the extra percentage point. It is my greatest desire to give it everything I have. Four-hundredths of a percent. The difference between greatness and mediocrity. I hope to see all of you in “THE SHOW”.
- Joe Mottola
Tags: Business Improvement, getting more sales, how to make the sale, Increase your sales, increasing sales
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September 25th, 2009
In the Web Design and Development industry there are multiple important key factors that lead to the success of a Web Site. Obviously you want your site to look good and be aesthetically pleasing to your visitors. You want your code to up to date and reflect the standards of W3C. But one very important key factor that many web developers fail to realize the importance of is the Copy its self.
If an end user or potential client lands on your site and sees that the copy is illiterate and filled with meaningless keywords they are going to be less inclined to return to that site or use any of the resources the site has to offer.
The problem we face as web developers is in order to be ranked for some of the higher competitive keywords we have to maintain a high keyword density along with relevant inlinks. Some choose to go Black hat and stuff hidden divs and use other deceiving tactics. Some just keep up the off site optimization in hopes of gaining an edge in time with lots of dedication and hard work.
My belief is shoot for that golden 5% – 6% Keyword density, but don’t let it get in the way of writing good clean easy to read and informative content for your end users. After all what good is your site if people cant understand what the hell you are trying to convey to them.
You should always put your end user before the search engines.
Always.
-Brian Dainis
Tags: copy over search engines, Keyword Density, Web Development, writing copy, writing good copy
Posted in Web Development | 1 Comment »
